WKND was born, in some degree, from the Weekendtage videos that Grant and his friends produced. WKND was to be an outlet for their fun and silly ideas. Grant has described the brand as a bi-polar skateboard company. In one video you'll find a funny parody and the next it's something more serious and artistic.
The team is heavily involved in the image and direction of the company. Videos are a collaborative effort with everyone chipping in ideas, jokes and directions. Team rider Alexis Sablone is somewhat of a one woman art department. Alexis designs many of the WKND board graphics that are released. She also contributes animations to the videos.
The current WKND Skateboards roster includes: Alex Schmidt, Jordan Taylor, Christian Maalouf, Trevor Thompson, Andrew Considine, Alexis Sablone, Karsten Kleppan, Raymond Molinar, Taylor Caruso, Caleb McNeely, Zac Gracie and there new Pro Tom Karangelov.