Dime MTL is a crew turned brand out of Montreal Canada. Their sense of humour is at the forefront of everything they do, just see the Dime Glory Challenge that had its fourth year in 2022. Joining other brands such as Palace, Butter and Bronze 56k in becoming popular in streetwear, skateboarding is at the core of the brand with owners Antoine Asselin and Phil Lavoie once saying about their reasons for creating Dime "Our goal is to skate. Anything to keep us around skateboarding. That's what we like to do. I'm never going to become a professional skateboarder, so I might as well make something".