Slugger Skate Store are a proud stockist of Black Label, Black Label is a Skateboard company based out of Huntington Beach, California. Founded by John Lucero who originally started Lucero LTD in 1988 that went on to evolve into Black Label, the company bases its influences around a punk rock DIY attitude. Black Label have always produced custom board shapes and larger cut decks. Their previous rider list is the one gnarliest in skate history including the likes of John Cardiel, Duane Peters, Gino Iannucci, Jason Dill, Jeff Grosso, Matt Hensley, Jason Adams & Salman Agah to name just a handful. 




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