Lucas Puig founded the company Hélas Caps in 2013 with two close friends whom he grew up with. Starting out making a type of cap they all loved to wear they evolved into other apparel, mainly with an 80's sport feel.  Lucas Puig has stated that the company is "small" and purely for his friends. Since 2013, the company has grown in popularity but is still focused on the tight European skateboarding scene.



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