Beginning as 'Underworld Element' in 1992 it was run by Andy Howell of New Deal Skateboards out of Atlanta, Georgia. After moving to California the brand dropped 'Underworld" from its title and became the Element brand we know today. With its iconic logo and the banner of Wind, Water, Fire, Earth - they set out to produce honest and ethical clothing for a range of people. Element has sponsored a host of legendary skaters of the years such as Bam Margera, Nyjah Huston, Vanessa Torres, Mike Vallely, Mark Appleyard, Ray Barbee, Madars Apse and Brandon Westgate



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